Pepcid analysis

How to Write a Summary of an Article? Different from regular antacids that just neutralize acids in the stomach, Pepcid belongs to a class of drugs known as H2 receptor antagonists, which reduce stomach acid secretion by blocking the histamine H2-receptor on the cells producing gastric acid. Convenient 1 tablet dosage Last longer than traditional antacids Indicated for both treatment and prevention of heartburning versus treatment only claim of Tagamet.

Creating public awareness and having customers actually trying out the new product when it arrives will be key to obtaining leadership in this market.

Seeking approval for both treatment and prevention is clearly the best course of action. Measure Pepcid Oral Suspension with a special dose-measuring spoon or medicine cup.

Always consult your healthcare provider to ensure the information displayed on this page applies to your personal circumstances. Avoid taking other stomach acid reducers unless your doctor has told you Pepcid analysis. Be careful if you drive or do anything that requires you to be alert.

Pepcid is not expected to harm an unborn baby. With the switch, pharmacists will be the first line of contact with the new customers; they will need to receive all necessary information to be able to explain to customers the advantages of OTC H2-receptor antagonist compared to traditional antacids on the market.

In pursuing Pepcid analysis alternative course of action, JJM would be sacrificing their key point of difference and diminishing the value proposition of the product.

This approach is believed to be the easier path to achieving approval, when compared to pushing for approval of both treatment and prevention claims.

Pepcid AC: Racing to OTC Market Harvard Case Solution & Analysis

Comparing the Strengths and Weaknesses of both, Pepcid is safer to use with less restrictions when combined with other drugs, and is planning to claim both treatment and prevention of heartburn, versus only the treatment claim of Tagamet. Nine of the top-ten OTC brands introduced since were formerly prescription only drugs.

Arrhythmiaatrioventricular block, palpitation[ Ref ] Genitourinary Very rare less than 0. Dosage Information in more detail What happens if I miss a dose? Conversely, SmithKline adopted a different strategy, claiming only treatment efficacy.

Pepcid AC vs Pepcid Complete

How should I take Pepcid? Endorsement for the product by a few key doctors who are respected in the community, combined with the doctors using and recommending the product to some of their own personal patients, would increase the strength of the brand name and help foster word-of-mouth, an essentially low-cost form of marketing.

Some side effects may be more likely in older adults. Although results from BASESII market research support that treatment only claim is the most important one for product positioning, concept tests and focus groups support the notion that prevention and treatment together are more important.

With Tagamet stalled, JJM could now secure the position and continue to get additional clinical support of their prevention claim to differentiate Pepcid AC when the market is more saturated.

Pepcid AC: Racing to the OTC Market Harvard Case Solution & Analysis

What should I avoid while taking Pepcid? JJM has already conducted sufficient clinical studies supporting both indications.

Being first to market, with a superior product effective for a longer period of time than the competition and that also prevents heartburn, could be a significant catalyst for gaining market share from the traditional antacids.

For that, JJM will also need to train and incentivize the pharmacists.

Case Analysis Pepcid Ac Racing to the Otc Market

An aggressive advertising campaign could certainly improve these numbers. Stop using Pepcid and call your doctor at once if you have: Prescription heritage of Tagamet is not deemed as important Pepcid analysis it scored near the bottom of concept tests.

There was concern of inherent cannibalization of both prescription Pepcid and the antacid Mylanta, also owned by JJM. Skip the missed dose if it is almost time for your next scheduled dose. The main point of entry for Pepcid AC would be educating the public on the H2-receptor antagonist prescription drugs, the reduced number of pills needed, and the difference between market-standard Tegamet and new Pepcid AC.

Chest tightness, prolonged QT interval Frequency not reported: Moreover, if the agency were to reject the filing, JJM could then opt for the contingency plan discussed in the Alternative Courses of Action section Option b. Pepcid AC safer than Tagamet side effects when used with other drugs Strong brand name.

Seek emergency medical attention if you have chest pain or pressure, pain spreading to your jaw or shoulder, nausea, sweating, and a general ill feeling.Considering that Pepcid AC will enter the OTC market to compete against both H2 receptor antagonists and regular antacids the analysis of SWOT template above is broken down in 2 parts: Pepcid AC x Other H2’s: The two main competitors running to enter first in the OTC marketplace are Pepcid and Tagamet.

case analysis: In MarchJohnson & Johnson and Merck joined hands to form a joint venture known as Johnson & Johnson/Merck Pharmaceutical Co. (JJM). The company produces the Pepcid AC which is the drug H2 receptor antagonists. Find patient medical information for Pepcid AC Oral on WebMD including its uses, side effects and safety, interactions, pictures, warnings and user ratings.

Learn about the potential side effects of Pepcid (famotidine). Includes common and rare side effects information for consumers and healthcare professionals. Find patient medical information for Pepcid Oral on WebMD including its uses, side effects and safety, interactions, pictures, warnings and user ratings.

Pepcid AC Case Study

The problem Pepcid AC faced in its initial entry into the market was direct competition from competing products that, together, took almost all market share.

Pepcid analysis
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